Ya know the Venn diagram that shows product marketing at the intersection of product, sales, and marketing? This diagram doesn’t explain ANYTHING:

Especially not the awkwardness of being in the middle.

It doesn’t explain tricky situations like:
🤹‍♀️ Juggling many internal teams or stakeholders
💀 Tiptoeing around stakeholders who are too powerful
🛑 Managing change against the grain of orthodoxy, resistance, or hesitancy

As a PMM, you have “soft power.” You influence the product roadmap, GTM, marketing narrative, pricing, and so much more. It’s an enviable position, but…

🫱🏽‍🫲🏿 More than half of the job is building trust with stakeholders.

That’s how successful go-to-markets happen. Yet PMMs spend hours skilling up for the technical aspects of the role. As if another framework will help you.

👏 The hardest part is the human element. 👏

What do your customers want? Let’s make this simple:

✅ They want you to address their biggest challenges, fears, and ambitions.
✅ They want you to use language and context that makes them feel seen. Heard. Understood.
✅ Most importantly, they want solutions that make them incredible.

Repeat after me: The customer is the hero of the story. 🦸🏼 The customer is the hero of the story. 🦸🏽‍♀️ The customer is the hero of the story. 🦸🏻‍♀️

✈️ If your customer is Wonder Woman, your product is the invisible jet.
🦸🏻 At its best or worst, your product is Doctor Strange’s powerful yet unruly cape.  
🧠 That’s the space that you occupy in your customers’ minds (if they even think about your product at all). Ouch.

Your best product story? Your customer’s story. No one wants to hear about your nifty, nitty-gritty features. They want to hear an authentic narrative of real people empowered.