Ya know the Venn diagram that shows product marketing at the intersection of product, sales, and marketing? This diagram doesn’t explain ANYTHING:

Especially not the awkwardness of being in the middle.

It doesn’t explain tricky situations like:
🤹‍♀️ Juggling many internal teams or stakeholders
💀 Tiptoeing around stakeholders who are too powerful
🛑 Managing change against the grain of orthodoxy, resistance, or hesitancy

As a PMM, you have “soft power.” You influence the product roadmap, GTM, marketing narrative, pricing, and so much more. It’s an enviable position, but…

🫱🏽‍🫲🏿 More than half of the job is building trust with stakeholders.

That’s how successful go-to-markets happen. Yet PMMs spend hours skilling up for the technical aspects of the role. As if another framework will help you.

👏 The hardest part is the human element. 👏