What do your customers want? Let’s make this simple:

✅ They want you to address their biggest challenges, fears, and ambitions.
✅ They want you to use language and context that makes them feel seen. Heard. Understood.
✅ Most importantly, they want solutions that make them incredible.

Repeat after me: The customer is the hero of the story. 🦸🏼 The customer is the hero of the story. 🦸🏽‍♀️ The customer is the hero of the story. 🦸🏻‍♀️

✈️ If your customer is Wonder Woman, your product is the invisible jet.
🦸🏻 At its best or worst, your product is Doctor Strange’s powerful yet unruly cape.  
🧠 That’s the space that you occupy in your customers’ minds (if they even think about your product at all). Ouch.

Your best product story? Your customer’s story. No one wants to hear about your nifty, nitty-gritty features. They want to hear an authentic narrative of real people empowered.